Far away from sandalwoodPokerstarssportsbettingHe is pleasing to her face. On May 15, sandalwood Yue color-nature home African red sandalwood tide taste contest was held in Nanxun, Zhejiang Province, the capital of wood flooring in China. At the scene of the event, Zhao Yanming, General Manager of Nature BG sales Center; Li Jianping, Deputy General Manager and Director of solid Wood products Operations of Nature BG Product Operations Center; Xie Yingfei, Deputy General Manager of Nature BG Product Operations Center and Director of Youshi Product Operations Department, Zhu Qinghai, Lee Myung-Hyun, and heads of various departments of Nature Home, nearly 100 distributors' representatives. Jointly witness the major release of new products of nature African rosewood flooring.

Embrace the market trend and seize the subdivided track

At present, China is facing consumption differentiation, "consumption upgrading" and "consumption degradation" interdependent, China's high net worth population growth year by year to drive the value of high-end solid wood flooring continues to rise. Zhao Yanming, general manager of Nature BG sales Center, delivered a speech at the tasting meeting. Based on the changes of international and domestic market environment and consumption trend, Mr. Zhao proposed that African rosewood flooring is not only the symbol and enjoyment of high-end life, but also has the value of collection. And emphasize the confidence of nature home to add value to users and create value for dealers, and forge a consensus with sonorous words.

The new product Huacai blooms to convey the idea of pleasing to yourself.

The young people of generation Z pay more attention to the added value of emotional satisfaction of products. With the awakening of Chinese blood and the rise of national self-confidence, the consumption trend of "New Chinese style", which combines traditional and modern elements, has become the climax. In 2024, nature home complies with the market and consumption trend, upgrading and iterating the solid wood flooring of African rosewood.

At the tasting meeting, 13 new products of nature African rosewood flooring were amazingly launched. The new product is based on the characteristics of African red sandalwood and the oriental culture carried by it, combined with the great beauty of Chinese color to give the floor more concrete beauty, empathy and joy in a healthy and natural space scene, and through "pleasing color, not only color, but also look at the world's way of life," the concept of transmission, advocate the life attitude of pleasing yourself.

On the other hand, Lee Myung-Hyun, a nature product recommendation officer, recommended the practical value of African rosewood from the honorable status of African rosewood flooring as the origin. The new product has overcome two major problems in the industry and is more suitable for young people in terms of color. In addition, African red sandalwood also has multiple excellent properties, such as high corrosion resistance, natural resistance to termites, outdoor board and so on, which can be carried by the king, which can deal with living environment such as living room, teahouse, kitchen, balcony, etc., and solves the pain point that it is difficult to unify the floor style of high-end residential buildings.

Natural African rosewood flooring, in line with the design language of contemporary young people, through the redefinition of the high-end lifestyle

Convey the emotional value of Yueji by the pleasant scene, which once again proves the strength and status of nature home in the field of solid wood flooring.

Compete in the high-end market and accelerate to the high-end value chain

This year is the highlight moment of the 30th anniversary of Nature Home. Since its inception, nature home continues to carry out long-term ploughing and advantage shaping of the floor category, in-depth layout of the high-end market. Natural NATURE original imported flooring has been close to the concept of high-taste life consumers, committed to bringing original imported flooring products to Chinese consumers. At the tasting meeting, Peng Zhong, director of the NATURE Management Project Department of the Nature BG KA Center, made a special presentation on the Wellmann brand. In addition, the Nature Planning Department shares special topics on the high-end market promotion of African red sandalwood, sending a signal that nature homes are accelerating towards the high-end value chain.

Orders for hot new products signed on the spot soared.

Solid wood floor has the characteristics of natural, healthy and comfortable, and it is an ideal floor material for home, bearing the transmission of natural value and the inheritance of cultural value. The high-end solid wood flooring represented by African red sandalwood has value-added collection value. On the one hand, African rosewood is listed as a genus of rosewood in the national standard, with the blessing of quasi-mahogany status. On the other hand, red sandalwood species are listed as second-class controlled wood species by the international CITES, and the supply of raw materials will be gradually reduced. In the future, the contradiction between supply and demand in the market will intensify, and the market competition of African rosewood flooring will return to the value competition. At the tasting meeting, the collection value of African red sandalwood is also valued by the majority of dealers. Nature Home has also released an affordable ordering policy for the majority of dealers, which has been enthusiastically responded by on-site dealers, and the enthusiasm for signing contracts on the spot is high.

The release of new products of nature African rosewood flooring, reshaping the high-end consumer value chain and exploring the trend of high-end solid wood flooring in China is also another step in advocating the return of solid wood flooring value. In the future, nature home will continue to protect the healthy life of Chinese families and inject new vitality into the sustainable development of the industry.

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